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A Guide to Writing Property Descriptions

A well-crafted property description can make all the difference when selling or renting a property. A good description can attract potential buyers or renters, pique their interest, and encourage them to take the next step in the buying or renting process. If you need help creating an effective property description, don’t worry; we’ve covered you. 

This guide will provide tips and guidelines on how to write effective property descriptions so that you can focus on other aspects of your property sale or rental process. Following these guidelines can help you create a compelling and informative property description. If you need additional help, you can always use a “write my paper” service to ensure your property description is top-notch.

When writing property descriptions, consider including the following information:

Basic information: 

Address, property type (house, apartment, etc.), number of bedrooms and bathrooms, square footage, and any special features (pool, fireplace, etc.). 

Basic information refers to the essential details that should be included in a property description. This includes the property’s address, the type of property (house, apartment, condo, etc.), the number of bedrooms and bathrooms, the square footage, and any special features or amenities. 

Providing this basic information upfront helps potential buyers or renters quickly determine if the property meets their needs and can save time for both the seller and buyer/renter.

Neighborhood information:

 Describe the neighborhood and its features, including nearby parks, schools, shopping, and transportation options.

Neighborhood information is an important aspect of a property description as it can help potential buyers or renters get a sense of the area in which the property is located. This can include information on nearby schools, parks, shopping centers, public transportation, and other amenities.

 A description of the neighborhood can help potential buyers or renters visualize what it would be like to live in the area and can help them determine if it’s a good fit for their lifestyle. It’s important to highlight any positive aspects of the neighborhood while being honest about potential drawbacks.

Interior Features: 

Describe the property’s layout, including the number of floors, room sizes, and notable features such as an open-concept living area or a gourmet kitchen. 

Interior features refer to the design, layout, and amenities within the property itself. When describing the interior features of a property, it’s important to provide a detailed description of each room, including the number of bedrooms and bathrooms, the size of each room, and any special features or amenities such as a fireplace, hardwood floors, or a gourmet kitchen. 

It’s also important to describe the flow and layout of the property, including any open-concept living areas, the location of bedrooms about each other, and any unique architectural features. Providing a detailed and accurate description of the interior features can help potential buyers or renters envision themselves living in the space and make the property more appealing.

Exterior Features: 

Describe the property’s exterior, including any outdoor spaces such as a patio, balcony, or yard, and special features such as a view or landscaping.

Exterior features refer to the physical characteristics and amenities of a property’s exterior, including outdoor spaces and landscaping.

When describing the exterior features of a property, it’s important to include details about the property’s architecture, notable design features, and outdoor spaces such as patios, balconies, decks, or yards. 

It’s also important to mention amenities that enhance the outdoor living experience, such as a pool, barbecue area, or fire pit. Additionally, it’s helpful to describe the surrounding area and any views the property may offer.

A detailed and accurate description of the exterior features can help potential buyers or renters envision themselves enjoying the property and its surroundings.


The condition of a property is an important aspect to include in a property description as it can greatly impact a buyer’s or renter’s decision.

 It’s important to be honest and accurate when describing the condition of a property, including any renovations or updates that have been made, as well as any needed repairs or maintenance. 

Highlighting recent renovations, such as updated appliances or a new roof, can be a selling point for the property.

 On the other hand, mentioning any needed repairs, such as a leaky roof or outdated plumbing, can help potential buyers or renters accurately assess the property’s condition and make an informed decision.

Providing an honest and transparent description of the property’s condition can help build trust with potential buyers or renters and lead to a smoother transaction.


Include high-quality photos showcasing the property and its features inside and out.

Including high-quality photos in a property, description is crucial, as it can help potential buyers or renters visualize the property and its features. 

When taking photos for a property listing, it’s important to use high-quality equipment and showcase the property in the best possible light. This includes taking photos of each room from different angles, highlighting any unique features or amenities, and taking photos of the exterior and surrounding area.

Professional staging and lighting can also help enhance the property’s appeal in photos. Including a variety of photos in a property description can give potential buyers or renters a comprehensive view of the property and generate more interest in the listing.

Contact information:

 Please provide contact information for the agent or owner of the property, including their name, phone number, and email address.

Providing contact information for the agent or owner of the property is essential in a property description. This information should include the agent’s or owner’s name, phone number, email address, and other relevant contact details. 

Providing clear and accurate contact information makes it easy for potential buyers or renters to get in touch with the seller and ask any questions they may have about the property. It’s important to respond promptly to any inquiries or requests for more information. This can help build trust with potential buyers or renters and increase the likelihood of a successful deal.


In conclusion, writing a property description involves carefully crafting a description that accurately and attractively represents a property. Potential buyers or renters can understand the property by providing basic information, neighborhood details, interior and exterior features, condition, photos, and contact information. 

The description must be honest and transparent while highlighting the property’s unique features and benefits. By following these guidelines, a property description can be a powerful marketing tool that helps generate interest and ultimately leads to a successful transaction.

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